I oversaw the full production process for branded content commissioned by Community Chest of Korea, the largest public welfare organization in South Korea, collaborating with high-profile Korean actors and influencers across directing, filming, and editing.

By strategically leveraging the organization’s strong public reputation and positive social image, I created a win–win model in which influencers could also enhance their own brand value through participation. This approach allowed us to significantly reduce production costs while maintaining high creative quality and audience engagement.

Several of the videos reached over 5 million views, with an average of 200K–300K views per video, showcasing how corporate-branded content can successfully evolve into entertaining, emotionally resonant storytelling.