I oversaw Samsung’s branded content production end-to-end, managing everything from concept development to motion graphics, font and branding design, directing, filming, and editing. For highly technical subjects such as MLCC, I participated in workshops with Samsung headquarters to gain a deep understanding of the product, which informed the production of the educational “Sem!” series. I also produced employee vlog series that highlighted Samsung’s workplace culture and benefits, and created trend-driven one-off videos to maximize channel visibility. Over a six-month period, these efforts contributed to a 20% increase in channel subscriptions, enhancing both brand affinity and audience engagement.